It is estimated that we use 100-200 million disposable cups each year in New Zealand. CUPPACOFFEECUP is a reusable, recyclable takeaway coffee cup. The idea is to reduce the large amount of waste generated by disposable takeaway coffee cups because consumers have a functional and attractive reusable coffee cup option. The CUPPACOFFEECUP is similar in look and feel to a disposable cup, is fully recyclable. It is an industry standard 12 Oz cup which has been designed, made and packaged in New Zealand.