This lavish book explores the story behind the promotion of New Zealand’s mountains — through posters, advertisements, hand-coloured photos and more. It explains how the country built its reputation as an alpine playground and, alongside, how mountains became central to belonging to Aotearoa.
Selected as one of the best books of the year by North & South: “This collection of a century of posters, glass slides, brochures, advertisements, paintings, photochromes and lithographs is the sort of beautifully produced ode to photography, hand lettering, graphic design and illustration we have come to expect from the team behind Selling the Dream and Hand-Coloured New Zealand.”
Scenic Playground will feature in the Hot Shopping pages of December issue of Kia Ora magazine. Further exposure in tourism media will be supported by confirmed coverage in NZ Herald, features and reviews in NZ Geographic, The Climber, Wilderness, Backcountry and others, as well as radio interviews.
About the authors
Peter Alsop is a senior executive who has worked across the public and private sectors. He is a keen collector of New Zealand art, with particular interests in tourism publicity, hand-coloured photography and mid-century New Zealand landscape paintings. He is the author and co-author of five previous books.
Dave Bamford is now an independent tourism advisor who has worked extensively in New Zealand on regional tourism strategies, business plans and national park recreational opportunities.
Lee Davidson teaches in the Museum and Heritage Studies programme at Victoria University of Wellington.
• A magnificent gift for Christmas, or any time of year.
• Exquisite galleries of photographs, paintings, posters and more from the
• Perfect for all those who love to tramp, ski, snowboard, climb or just admire
New Zealand’s mountains.
• A fascinating and well-told story.
• From the team behind the very successful Selling the Dream; Promoting
Prosperity; Marcus King; Mauri Ora and Hand-Coloured New Zealand.
View sample pages here